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El verdadero poder de las marcas : cómo lograr que las marcas sirvan para aventajar a la competencia /

by Crainer, Stuart.

Material type: Text Text; Format: print Publication details: Madrid : Eresma & Celeste Ediciones, 1997Availability: Items available for loan: S Resb (1) Call number: 380.1 C886v 1997.

Exprime la idea / Pat Fallon y Fred Senn ; prólogo de Carlos Holemans ; [traductor, José Miguel Aguilar]

by Fallon, Pat | Senn, Fred | Aguilar, José Miguel [traductor].

Series: Acción empresarialMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Madrid : LID Editorial Empresarial, 2007Availability: Items available for loan: S Resb (1) Call number: 659.1 F196e 2007.

Strategic brand management : building, measuring, and managing brand equity /

by Keller, Kevin Lane.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : Pearson, 2013Availability: Items available for loan: S Resb (3) Call number: 658.827 K29s 2013, ...

Brand leadership

by Aaker, David A | Joachimsthaler, Erich, 1956-.

Material type: Text Text; Literary form: Not fiction Publication details: New York : Free Press, 2000Availability: Items available for loan: C Ainavillo (4) Call number: 658.827 A111b 2000, ...

Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller

by Keller, Kevin Lane.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : Pearson, 2013Availability: Items available for loan: C Ainavillo (4) Call number: 658.827 K29s 2013, ...

Managing brand equity : capitalizing on the value of a brand name

by Aaker, David A.

Material type: Text Text; Literary form: Not fiction Publication details: New York : Free Press, 1991Availability: Items available for loan: C Ainavillo (4) Call number: 658.827 A111m 1991, ...

Puré instantáneo de legumbres : estudio realizado a partir de la categoría : legumbres /

by Muñoz, Cristián | Lacámara, Magdalena | Venegas, Claudio [profesor guía].

Language: es Publication details: Santiago : Universidad del Desarrollo. Facultad de Comunicaciones. Escuela de Publicidad, 2013Availability: Items available for reference: S Resb Not For Loan (1) Call number: PUB M967p 2013.

Logo design love : a guide to creating iconic brand identities /

by Airey, David, 1979-.

Series: Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Fiction Publication details: [San Francisco, CA] : New Riders, 2015Other title: Guide to creating iconic brand identities.Availability: Items available for loan: S Resb (1) Call number: 741.6 A298l 2015.

Logo design love : a guide to creating iconic brand identities

by Airey, David, 1979-.

Series: Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Fiction Publication details: [San Francisco, CA] : New Riders, 2015Other title: Guide to creating iconic brand identities.Availability: Items available for loan: C Ainavillo (1) Call number: 741.6 A298l 2015.

Logo construction : how to design and build a logo /

by Yacomuzzi, Paula.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Harper Design, 2012Availability: Items available for loan: S Resb (1) Call number: 741.6 Y12l 2012.

Logo construction : how to design and build a logo /

by Yacomuzzi, Paula.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Harper Design, 2012Availability: Items available for loan: C Ainavillo (1) Call number: 741.6 Y12l 2012.

Brand leadership /

by Aaker, David A | Joachimsthaler, Erich, 1956-.

Material type: Text Text; Literary form: Not fiction Publication details: New York : Free Press, 2000Availability: Items available for loan: S Resb (1) Call number: 658.827 A111b 2000.

Marcas de moda : marcar estilo desde Armani a Zara /

by Tungate, Mark.

Series: Material type: Text Text; Format: print ; Literary form: Not fiction Language: spa. Original language: English Publication details: Barcelona : Gustavo Gili, 2008Availability: Items available for loan: S Resb (1) Call number: 687.068.8 T926m 2008. Not available: Pending hold (1).

Brand story : cases and explorations in fashion branding

by Hancock, Joseph H.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: eng Original language: English Publication details: New York : Fairchild Books, 2016Availability: Items available for loan: S Resb (2) Call number: 687.068.8 H234b 2016, ...

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