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Cultura e identidad : el arte de las marcas

by Hyland, Angus | King, Emily.

Language: es Publication details: Barcelona : Blume, 2006Availability: Items available for loan: C Ainavillo (1) Call number: 658.827 H996c 2006 c.1.

Medición del valor de marca de las principales tiendas por departamento en Concepción según la percepción del consumidor

by Blumler Navarro, Cristian Rolf | Sánchez Calderón, Patricio [profesor guía].

Language: es Publication details: Concepción : Universidad del Desarrollo. Facultad de Economía y Negocios, 2008Availability: Items available for loan: C Ainavillo (2) Call number: INCO MCA B658m 2008, ...

Nuevas estrategias de televisión : el desafío digital : identidad, marca y continuidad televisiva

by González Oñate, Cristina.

Language: es Publication details: Madrid : Ediciones de las Ciencias Sociales, 2008Availability: Items available for loan: S Resb (1) Call number: 302.234.5 G643m 2008 /1.

No logo : el poder de las marcas

by Klein, Naomi, 1970.

Language: es Original language: en Publication details: Buenos Aires : Paidós, 2001Availability: Items available for loan: C Ainavillo (1) Call number: 338.88 K64n 2001 c.1.

Eating the big fish : how challenger brands can compete against brand leaders

by Morgan, Adam.

Edition: 2nd ed. Language: en Publication details: Hoboken : John Wiley and Sons, 2009Availability: Items available for loan: S Resb (2) Call number: 658.827 M847e 2009 /1, ...

¨Qué es el branding?

by Healey, Matthew.

Language: es Original language: en Publication details: Barcelona : Gustavo Gili, 2009Availability: Items available for loan: C Ainavillo (3) Call number: 658.827 H434q 2009 c.1, ...

Branding emocional : el nuevo paradigma para conectar las marcas emocionalmente con las personas

by Gobé, Marc.

Language: es Publication details: Barcelona : Divine Egg Publications, 2005Availability: Items available for loan: C Ainavillo (1) Call number: 658.827 G574b 2005 c.1.

La conquista asiática : a todo motor

by Rayo Oyaneder, María Francisca | Salvo Cofman, Jennyfer [profesor guía].

Language: es Publication details: Santiago : Universidad del Desarrollo. Facultad de Comunicaciones. Escuela de Periodismo, 2009Availability: Items available for loan: S Resb (B2) (1) Call number: PER R277c 2009 /1, S Resb (1) Call number: CD PER 39201 /2.

Obsesión por el diseño! : ¿soporte del espíritu corporativo y fundamento de la ventaja competitiva?

by Peters, Tom.

Series: Nowtilus gestiónMaterial type: Text Text; Format: print Language: es Original language: en Publication details: Madrid : Nowtilus, 2002Availability: Items available for loan: S Resb (1) Call number: 745.2 P481o 2002.

World branding : concept, strategy and design

by Minamiyama, Hiro [editor] | World Branding Committee [editor].

Language: en Publication details: Tokyo : World Branding Committee, 2006Availability: Items available for loan: C Ainavillo (2) Call number: 658.827 W927w 2006, .., C Pedro de Valdivia (1) Call number: 658.827 W927w 2006.

World branding : concept, strategy and design /

by Minamiyama, Hiro [editor] | World Branding Committee [editor].

Material type: Text Text; Format: print Language: en Publication details: Tokyo : World Branding Committee, 2007Availability: Items available for loan: S Resb (3) Call number: 658.827 W927w 2007, ...

El marketing de la marca : cómo construir estrategias de marca ganadoras para obtener valor y satisfacción del cliente

by Weilbacher, William M.

Language: es Original language: en Publication details: Buenos Aires : Granica, 1999Availability: Items available for loan: C Ainavillo (1) Call number: 658.827 W422m 1999 c.1.

Fundamentos del branding

by Davis, Melissa.

Material type: Text Text; Format: print Language: es Original language: English Publication details: Barcelona : Parramón Ediciones S. A., 2010Availability: Items available for loan: C Ainavillo (3) Call number: 658.827 D261f 2010, ...

Legendary brands : unleashing the power of storytelling to create a winning market strategy /

by Vincent, Laurent.

Material type: Text Text; Format: print Language: en Publication details: New York : Kaplan Publishing, 2002Availability: Items available for loan: S Resb (1) Call number: 658.827 V632l 2002.

Brand portfolio strategy /

by Aaker, David A.

Material type: Text Text; Format: print Language: en Publication details: New York, NY : Free Press, 2004Availability: Items available for loan: S Resb (1) Call number: 658.827 A111b 2004.

Emotional branding : the new paradigm for connection brands to people /

by Gobé, Marc.

Material type: Text Text; Format: print Language: en Publication details: New York : Allworth Press, 2009Availability: Items available for loan: S Resb (1) Call number: 658.827 G574e 2009.

The brand Gap /

by Neumeier, Marty.

Material type: Text Text; Format: print Language: en Publication details: Indianapolis : New Riders, 2006Availability: Items available for loan: S Resb (3) Call number: 658.82 N493b 2006, ...

Estudio realizado a partir de un RUT : consejeras Avon

by Nacrur, Juan Pablo | Rodríguez, Antonia [profesor guía].

Language: es Publication details: Santiago : Universidad del Desarrollo. Facultad de Comunicaciones. Escuela de Publicidad, 2012Availability: Items available for loan: S Resb (B2) (1) Call number: PUB N125e 2012 /1, S Resb (1) Call number: CD PUB 42588 /2.

Firestone : una leyenda, un siglo, una celebración

by Dickson, Paul | Hickman, William.

Language: es Publication details: New York : Forbes Customs Publishing, 2000Availability: Items available for loan: S Resb (1) Call number: 338.7 D554f 2000 /1.

Lovemarks : the future beyond brands : lovemarks

by Roberts, Kevin.

Language: en Publication details: New York : PowerHouse Books, 2005Availability: Items available for loan: S Resb (3) Call number: 658.827 R643lo 2005 /1, ... Not available:

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