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Mercadotecnia

by Kotler, Philip.

Edition: 3a ed. Language: es Original language: en Publication details: México : Prentice-Hall - Hispanoamericana, 1989Availability: Items available for loan: C Ainavillo (6) Call number: 658.8 K87m 1989 c.1, ... Not available:

Fundamentos de mercadotecnia / Philip Kotler ; traducción de Rosa María Rosas Sánchez

by Kotler, Philip | Rosas Sánchez, Rosa María [traducción].

Language: es Original language: English Publication details: México : Prentice-Hall - Hispanoamericana, 1985Availability: Items available for loan: C Ainavillo (1) Call number: 658.8 K87f 1985.

Servucción : el marketing de servicios

by Eiglier, Pierre | Langeard, Eric.

Material type: Text Text; Format: print Language: Spanish Publication details: Madrid : McGraw-Hill, 1993Availability: Items available for loan: C Ainavillo (1) Call number: 658.8 E34s 1993 c.1. Not available:

Marketing y calidad total : imagen de calidad y comunicación

by Mazarrasa, Miguel.

Language: es Publication details: Madrid : Gestion, 1994Availability: Items available for loan: C Ainavillo (2) Call number: 658.515 M475m 1994 c.1, ...

Relaciones públicas en la mezcla de mercadotecnia

by Goldman, Jordan.

Language: es Publication details: México : McGraw-Hill, 1990Availability: Items available for loan: C Ainavillo (2) Call number: 659.29 G619r 1990 c.2, ...

La guerra de la mercadotecnia

by Ries, Al | Trout, Jack.

Language: es Publication details: México : McGraw-Hill, 1988Availability: Items available for loan: C Ainavillo (7) Call number: 658.8 R559g 1988 c.1, ... Not available:

Marketing directo integrado

by Alet, Josep.

Material type: Text Text; Format: print Language: es Publication details: Barcelona, España : Gestión 2000, 1991Availability: Items available for loan: C Ainavillo (1) Call number: 658.8 A372m 1991.

Marketing fundamental

by Vernette, Eric.

Publication details: Barcelona : Gestión 2000, 1994Availability: Items available for loan: C Ainavillo (1) Call number: 658.8 V532/1. Not available:

Gestión de empresas de servicios Jean-Paul Flipo

by Flipo, Jean-Paul.

Edition: 2a ed.Material type: Text Text; Format: print Language: es Original language: French Publication details: Barcelona, España : Gestión 2000, 1993Availability: Items available for loan: C Ainavillo (3) Call number: 658.8 F626g 1993, ...

ABC del marketing

by Díez, Javier | Mateu, José María | Belenguer, Diana.

Series: EmprendedoresMaterial type: Text Text; Format: print Language: es Publication details: Barcelona, España : Gestión 2000, 1994Availability: Items available for loan: C Ainavillo (2) Call number: 658.8 D568a 1994, ... Not available:

Las 22 leyes inmutables del marketing

by Ries, Al | Trout, Jack.

Publication details: Mexico, D.F. : McGraw-Hill, 1993Availability: Items available for loan: C Ainavillo (1) Call number: 658.8 R599l/1.

Fundamentos de mercadotecnia

by Stanton, William J | Futrell, Charles.

Edition: 4a.ed. Language: es Publication details: México : McGraw-Hill, 1991Availability: Items available for loan: C Ainavillo (5) Call number: 658.8 S792f 1991 c.1, ...

Marketing internacional y exportación / Josep Bertrán

by Bertrán, Josep.

Language: es Publication details: Barcelona, España : Gestión 2000, 1994Availability: Items available for loan: C Ainavillo (2) Call number: 658.8 B548m 1994, ...

Comportamiento del consumidor : repercusiones en la estrategia de marketing /

by Hawkings, Del I | Best, Roger J | Coney, Kenneth A.

Publication details: Wilmington : Addison-Wesley Iberoamericana, 1994Availability: Items available for loan: C Ainavillo (3) Call number: 658.834 2 H393 1994/1, ...

Marketing internacional

by Cateora, Philip R | Santacruz Moctezuma, Lino [traducción].

Edition: 8a ed.Material type: Text Text; Format: print Language: es Original language: English Publication details: México : Irwin, 1995Availability: Items available for loan: C Ainavillo (3) Call number: 658.8 C359m 1995, ...

Curso básico comercio exterior

Publication details: Madrid, 1993Availability: Items available for loan: C Ainavillo (1) Call number: 382 C977 1993/1.

Marketing al reves : Como convertir a sus anteriores clientes en sus mejores clientes

by Wather, George R.

Publication details: Santafe de Bogo : McGraw-Hill, 1995Availability: Items available for loan: C Ainavillo (1) Call number: 658.8 W333 1995/1.

Reingenieria de ventas : (Basada en el cliente)

by Blessington, Mark | O'Conmell, Bill.

Publication details: Santafe de Bogo : McGraw-Hill, 1996Availability: Items available for loan: C Ainavillo (2) Call number: 658.8101 B646 1996/1, ...

Dirección de la mercadotecnia : análisis, planeación, implementación y control /

by Kotler, Philip.

Edition: 7a ed. Publication details: México, D.F. : Prentice-Hall - Hispanoamericana, 1993Availability: Items available for loan: C Ainavillo (6) Call number: 658.8 K87 1993/1, ...

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