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Servucción : el marketing de servicios

by Eiglier, Pierre | Langeard, Eric.

Material type: Text Text; Format: print Language: Spanish Publication details: Madrid : McGraw-Hill, 1993Availability: Items available for loan: C Ainavillo (1) Call number: 658.8 E34s 1993 c.1. Not available:

Marketing y calidad total : imagen de calidad y comunicación

by Mazarrasa, Miguel.

Language: es Publication details: Madrid : Gestion, 1994Availability: Items available for loan: C Ainavillo (2) Call number: 658.515 M475m 1994 c.1, ...

Marketing directo integrado

by Alet, Josep.

Material type: Text Text; Format: print Language: es Publication details: Barcelona, España : Gestión 2000, 1991Availability: Items available for loan: C Ainavillo (1) Call number: 658.8 A372m 1991.

El mercado son personas

by Chias, Josep.

Material type: Text Text; Format: print Publication details: Madrid : McGraw-Hill, 1996Availability: Items available for loan: C Ainavillo (2) Call number: 658.802 C532/1, ...

Marketing estratégico

by Lambin, Jean-Jacques.

Edition: 3a.ed. Language: es Publication details: Madrid : McGraw-Hill, 1995Availability: Items available for loan: C Ainavillo (12) Call number: 658.802 L224m 1995 c.5, ... Not available:

Marketing de servicios : Conceptos y estrategias

by Nogueira Cobra, Marcos Henrique | Zwarg, Flavio Arnaldo.

Language: es Publication details: Bogotá : McGraw-Hill, 1991Availability: Items available for loan: S Resb (2) Call number: 658.8 C657m 1991 /1, ...

Atención al cliente en empresas de servicio de un enfoque de calidad total

by Villaseca Ortiz, David Cristian.

Language: es Publication details: Santiago : Universidad Las Condes, 1997Availability: Not available: Withdrawn (1).

Marketing de relaciones: cómo crear y mantener un vínculo permanente entre la empresa y sus clientes

by Mckenna, Regis.

Language: es Publication details: Barcelona : Paidós, 1994Availability: Items available for loan: S Resb (6) Call number: 658.85 M155m 1994/1, ...

Logística : administración de la cadena de suministro [Cd Rom]

by Ballou, Ronald H.

Edition: 5a.ed. Language: es Publication details: México : Pearson Educación, 2004Availability: Items available for loan: C Pedro de Valdivia (6) Call number: CD 25264, ...

Marketing de servicios: un enfoque de integración del cliente a la empresa

by Zeithaml, Valarie A | Bitner, Mary Jo | Pérez de Lara Choy, María Isabel.

Language: es Original language: en Publication details: México : McGraw-Hill Interamericana, 2002Availability: Items available for loan: S Resb (4) Call number: 658.8 Z48m 2002 /1, ... Not available:

The discipline of market leaders: choose your customers, narrow your focus, dominate your market

by Treacy, Michael | Wiersema, Fred.

Language: en Publication details: Reading : Basic Books, 1997Availability: Items available for loan: S Resb (1) Call number: 658.8 T784di 1997 /1. Not available:

Marketing management: a strategic decision-making approach

by Mullins, John W | Walker, Orville C | Boyd, Harper W | Larréché, Jean-Claude.

Edition: 5th ed. Language: en Publication details: Boston : McGraw-Hill, 2005Availability: Items available for loan: S Resb (1) Call number: 658.8 M959m 2005 /1.

Marketing management: a strategic decision-making approach

by Mullins, John W | Walker, Orville C | Boyd, Harper W | Larréché, Jean-Claude.

Edition: 5th ed. Language: en Publication details: Boston : McGraw-Hill/Irwin, 2005Availability: Items available for loan: C Ainavillo (1) Call number: 658.8 M345m 2005 c.1.

Administración de la cadena de suministro : estrategia, planeación y operación

by Chopra, Sunil | Meindl, Peter.

Edition: 3a ed. Language: es Original language: en Publication details: México : Pearson Educación, 2008Availability: Items available for loan: S Resb (17) Call number: 658.7 C549a 2008 /4, ... Not available:

Modeling the supply chain

by Shapiro, Jeremy F.

Edition: 2nd ed. Language: en Publication details: Belmont : Thomson-Brooks/Cole, 2007Availability: Items available for loan: S Resb (1) Call number: 658.7 S529m 2007 /1.

Administración de la cadena de suministro : estrategia, planeación y operación

by Chopra, Sunil | Meindl, Peter.

Edition: 3a ed.Material type: Text Text; Format: print Language: es Original language: en Publication details: México : Pearson Educación, 2008Availability: Items available for loan: C Pedro de Valdivia (18) Call number: 658.7 C549a 2008, ...

Construcción de un cuestionario de actitudes de atención a clientes, para selección de personal, en empresas de retail dedicadas a la venta de materiales de construcción y mejoramiento del hogar

by Tizza Martínez, Mauricio Sebastián | Ascencio, Silvia [profesor guía].

Language: es Publication details: Santiago : Universidad del Desarrollo. Facultad de Psicología, 2008Availability: Items available for loan: S Resb (B2) (1) Call number: PSI T625c 2008/1, S Resb (2) Call number: CD PSI 35966/2, ...

Lineas aéreas : productos y servicios durante el vuelo : sistema de soporte de servicio de alimentación para LAN Airlines

by Schmidt, María Trinidad | Tidy Venegas, Ian [profesor guía].

Language: es Publication details: Santiago : Universidad del Desarrollo. Facultad de Diseño, 2009Availability: Items available for loan: S Resb (B2) (1) Call number: DIS S349l 2009 /1, S Resb (1) Call number: CD DIS 37001 /1.

Supply chain coordination mechanisms : new approaches for collaborative planning

by Albrecht, Martin.

Language: en Publication details: Berlin : Springer-Verlag, 2010Availability: Items available for loan: S Resb (1) Call number: 658.7 A341s 2010 /1.

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